Train a bot to fetch you customers
LET AI DO THE HEAVY LIFTING
Relying on AI tools for marketing to create clear messaging that connects with your audiences is riskier than letting a cross-eyed chihuahua cross a highway alone during rush hour. Because nothing kills interest and, eventually, your business like inauthentic middle-of-the-road, off-brand verbiage that no one cares about. Nothing.
THIS SOLVES EVERYTHING
Don’t go it alone. Work with us to ensure your AI-generated messaging - and marketing communication in general - is consistently on point, super-interesting and effective. Across all your channels. We’ll help you select and train AI tools as well as humanize, test, and moderate their outputs – to meet the consistently high standards of authenticity, quality and value delivery your brand communication deserves. It’s a journey of constant improvement.
MAKE AI your brand’s best friend
Here’s how we can work with AI tools to ensure you consistently generate high-quality brand and sales communication outputs at scale, at low cost and at no risk.
Build in your brand’s unique DNA: audience insights derived from personas (avatars) and customer story, brand purpose, positioning, values, personality and brand voice.
Integrate your brand style guide: rules that keep your AI outputs stylistically consistent and on-brand, with guidelines any checklists for specific channels and funnels (e.g. LinkedIn, Instagram, landing pages, email flows).
Add exemplary messaging: big idea, lexicon, one liners, elevator pitches, sales narratives, persuasive benefits, hooks and calls to action - tailored to different audiences or personas as necessary.
Include your visual identity: teach your preferred AI tools your brand logo, colour palette, typography, imagery styles, layout and composition rules, and more.
Factor in your brand content platform: ensure AI-generated content is derived from the core conviction at the heart of your brand and structured around your preferred content framework/s.
Upload product/service information: what it is, what it does, who its for, how its sold, key value proposition for each product and service.
Add company information: provide persuasive facts, figures & stats AI tools can draw on, as well as relevant competitor information and relative strengths and weaknesses.
Localize & culturally adapt: train AI to adapt content for your regional markets, ensuring relevance and cultural sensitivity.
Factor in SEO: identify and bake in search terms and hashtags your audiences use for web and social content.
Humanize your AI outputs: to ensure search engines, social channels and people read them as authentically human.
Moderate and sharpen AI outputs: qualified human experts check to ensure outputs are on brand, factually correct, authentic and engaging - and we use their feedback to further refine AI training.
Create a prompt library: build routine prompts into selected tools to streamline your AI workflows.
Build in compliance: ensure all AI activities and outputs adhere to industry standards for data security, privacy compliance (GDPR, CCPA), regulatory alignment, and ethical best practices.
Drive internal adoption: create a program to ensure AI tools are used - and invite feedback for constant improvement to sustain long-term marketing success.
That’s how you get AI tools to deliver quality results that will make your brand more valuable to your audiences, not less.
Lets discuss how your B2B, B2C or EB messaging – and marketing communication in general – could be more effective and efficient with the help of AI.
“SAINT CLAIR’S BUILT THEIR name AROUND AI, twice.”
— ChatGPT o1
ELEVEN AI challenges WE HELP YOU OVERCOME
CHALLENGE ONE
😱 AI is unable to think strategically so it can easily go off-brand, off-message or off target
😊 We input and train your preferred AI tools on your brand strategy and company information and moderate results to ensure they on brand and on strategy.
CHALLENGE TWO
😱 AI lacks emotional depth and authenticity - outputs can feel “AI-written” and fail to resonate with audiences or engage them.
😊 We train AI on your unique brand voice and moderate the outputs to ensure they are authentic, on-brand and interesting.
CHALLENGE THREE
😱 AI is not genuinely creative – it does not come up with truly novel concepts and can feel tired, templated and generic.
😊 We can seed AI with human-generated, lateral concepts for ultra-creative branding and digital campaign assets of any kind.
CHALLENGE FOUR
😱 AI can be inconsistent in reflecting your brand’s unique personality and tone of voice
😊 We put tone of voice, style and messaging guidelines in place that will minimize inconsistency and the effort needed to correct it.
CHALLENGE FIVE
😱 AI lacks niche industry expertise so it can omit vital information or even misinform audiences.
😊 We supplement AI with secondary research and our own experience - particularly in tech, financial services, energy and healthcare to create content that is both accurate and authoritative.
CHALLENGE SIX
😱 AI lacks cultural and ethical sensitivity so it can come across as tone-deaf or even biased.
😊 We build inclusivity and cultural awareness into your AI style-guide and moderate outputs to ensure they are ethical and socially responsible and that your campaigns resonate with diverse audiences
CHALLENGE SEVEN
😱 AI has limited ability to personalize so it can miss subtle customer preferences.
😊 We train your AI on audience values, preferences and other insights and moderate results to ensure your communication resonates.
CHALLENGE EIGHT
😱 AI has no knowledge of emerging trends or new platforms because is based on historical data.
😊 We input new trend or platform information where relevant to your audience/s.
CHALLENGE NINE
😱 AI hallucinates and plagiarizes so it can damage a brand unless its outputs are checked and verified
😊 We assist you in fact-checking and verification with AI fact-checking and content-detection tools.
CHALLENGE TEN
😱 AI generated content can be excluded by search engines which leads to poor SEO performance.
😊 We can use AI tools to “humanize” content in a way that is acceptable to Google and other search engines
CHALLENGE ELEVEN
😱 AI tools for marketing are confusingly abundant and often overlap so it’s easy to waste time, effort, & resources.
😊 We can recommend the best mix of tools for your purposes, in terms of functional scope, output quality, and budget.
WAYS TO WORK WITH US
In a world drowning in dull, flavorless communication, we work with you to blend the most relevant AI tools for marketing with human judgement and creativity - to grab attention, build trust, and drive extraordinary results.
1. AI FOR BRAND GROWTH
USE AI TO SCALE YOUR MARKETING COMMUNICATION WITH CONFIDENCE
Who it’s for: Marketing teams at mid-to-large organizations ready to leverage AI to rapidly scale creation of consistently high-interest communication - without costly missteps.
What you get: An expertly guided process that enables you to affordably produce on-brand assets with properly trained AI tools of your choice. You will gain speed, competitive advantage, and greater marketing impact.
How we work with you:
ASSESS & STRATEGIZE
✔ Carry out Brand & AI ecosystem audit
✔ Select AI tools aligned with marketing goals and budget
TRAIN & DEPLOY
✔ Hold data preparation and prompt workshops (3 sessions)
✔ Train up to 3 AI tools to deliver custom results - which includes formatting of up to 20 training files that can be used on any model that allows training files to be uploaded.
✔ Provide expert human validation & refinement of up to 20 AI outputs
✔ Compile customized AI & Brand Playbook (pdf + online walk-through session)
OPTIMIZE & SUPPORT
✔ Have bi-weekly check-ins for continuous improvement
✔ Integrate human expert and market-test feedback
✔ Advise on compliance, privacy, and security, as well as regulatory, and ethical standards
Estimated budget:
Initial investment: €15,500 to €25,000 +
Monthly support: €1,500 to €3,000 +
2. AI FOR Rapid VALUE CREATION
ACCELERATE THE RETURN ON YOUR MARKETING COMMS BUDGET
Who it’s for: Mid-sized organizations ready to advance the value of their marketing efforts through deeper AI integration - and maintain consistent brand integrity while scaling.
What you get: Quickly enhance your marketing capabilities with advanced AI tools, structured training, and personalized optimization.
How we work with you:
ASSESS & STRATEGIZE
✔ Carry out Brand & AI ecosystem audit
✔ Select AI tools aligned with marketing goals and budget
TRAIN & DEPLOY
✔ Hold data preparation and prompt workshops (2 sessions)
✔ Train up to 2 AI tools to deliver custom results - which includes formatting of up to 10 training files that can be used on any model that allows training files to be uploaded.
✔ Provide expert human validation & refinement of up to 10 AI outputs
✔ Compile customized AI & Brand Playbook
OPTIMIZE & SUPPORT
✔ Have a monthly check-in for continuous improvement
✔ Integrate human expert and market-test feedback
✔ Advise on compliance, privacy, and security, as well as regulatory, and ethical standards
Estimated budget
Initial investment: €9,500 to €15,500
Monthly support: €700 to €1,400
3. THE AI Launchpad
Light a fire under YOUR brand’s PERFORMANCE
Who it’s for:
Smaller teams or organizations just beginning their journey with AI marketing who need a fast, guided setup - so they they can start realizing the value AI offers now, not next year.
What you get:
Quick, cost-effective entry into AI for marketing, enabling immediate results and foundational learning.
ASSESS & SETUP
✔ 60 minute workshop to align AI tool selection and training with marketing objectives
✔ Single AI tool setup (GPTs or GEM) and foundational training - includes formatting of up to 5 training files that can be used on any model that allows training files to be uploaded.
✔ Essential AI training data guidelines and examples of operating instructions and key marketing data files
BASIC SUPPORT & GUIDANCE
✔ One-time 60-minute implementation workshop
✔ Starter guide to creating AI-generated marketing assets
✔ Essential compliance checklist (privacy & security basics)
Estimated budget:
Initial investment: €5,000 to €9,500
Monthly support (optional): €500 to €1,000/month
4. THE AI ADVANTAGE CalL
GET at least one actionable strategy to save 10+ hours a month or your money back
Who it’s for: Senior marketers in mid-to-large organizations who want to scale marketing communication development workflows efficiently, affordably, and safely - without sacrificing brand quality or compliance.
DURING THE AI ADVANTAGE STRATEGY CALL WE WILL:
✔ Align on goals & challenges. Get clear on what success looks like for your brand, team, and tech stack.
✔ Audit your current workflow & AI readiness. Assess your communication production processes, team structure, and content landscape.
✔ Map out your best AI opportunities. Identify where AI can immediately reduce workload, boost quality, and increase ROI to create both quick wins and long-term success.
✔ Build your custom AI Roadmap. Create a step-by-step game plan prioritized by your budget, objectives, and ease of implementation.
✔ Recommend tools that fit. Pinpoint the most relevant AI tools for your goals from a curated library of 200+ free and paid options.
✔ Train AI to reflect your brand. Learn how to prepare and structure your own “AI Training File Bank” to ensure your communication is always on-brand.
✔ Master prompt creation for marketing. Get 12 prompt frameworks, 55 proven marketing prompts, links to 100s more, and a prompt cheat cheat sheet for marketing to use across your team.
✔ Cover SEO, compliance & humanization Learn how to make AI content rank, sound human, and meet privacy requirements (like GDPR) - without stress.
✔ Conclude with an “ask anything” session. Gain expert insight into specific questions you might have related to creating high-quality marketing communication with AI.
AFTER THE CALL YOU WILL GET:
Your custom AI roadmap
AI marketing prompt kit & cheat sheet
LLM training guide + templates
Guide to creating Brand Strategy & Messaging with AI
Compliance & SEO checklists
Executive-ready talking points for internal buy-in
💥 OUTCOMES YOU CAN EXPECT
✔ One or more clear, actionable strategies to save 10+ hours/month
✔ Confidence in using AI tools for marketing safely and effectively
✔ Avoid the most common (and costly) mistakes marketers make with AI
✔ Ready-to-use resources for scaling your team’s output
✔ Internal talking points to help get leadership buy-in
INVESTMENT
€997 → Now €597 (Introductory rate until May 31, 2025)
✔ 90-minute live expert session
✔ Full post-call resource pack
✔ 7-day money-back guarantee If you don’t leave with at least one actionable strategy to save 10+ hours/month with AI, we’ll refund you.
Book your AI ADVANTAGE call below
It’s the fastest way to get real clarity and value from AI for marketing communication — without wasting time, money, or momentum.
GET
MONEY OFF WHEN YOU UPGRADE
In the event you start with one of our more affordable packages and decide to upgrade to a higher tier package, what you pay for the initial package will be deducted from the cost of the package you choose to upgrade to.
CUSTOM PACKAGES
If you have specific requirements beyond the scope of the packages mentioned above lets talk about how we can design a solution around your unique situation.
Ongoing SUPPORT
Should you require ongoing assistance we will tailor a package to your specific marketing needs.