Train a bot to fetch you customers
LET AI DO THE HEAVY LIFTING
Relying on AI tools for marketing to create clear messaging that connects with your audiences is risky. Because nothing kills interest - or a brand - like inauthentic, off-brand, communication that no one cares about. Nothing.
THIS SOLVES EVERYTHING
Don’t go it alone. Work with us to ensure your AI-generated communication is consistently on brand, super-interesting and effective. Across all your channels. Our services help you select and train AI tools as well as humanize, test, and moderate their outputs – and use what we learn to further fine-tune your system. It’s a journey of constant improvement.
MAKE AI your brand’s best friend
Here’s how we work with AI tools and fine-tune them to ensure you consistently generate high-quality brand and sales communication outputs at scale:
Build in your brand’s unique DNA: including Ideal Customer Profile(ICP), other key audience profiles, audience insights and stories, brand purpose, positioning, values, personality and brand voice.
Integrate your brand style guide: the rules that keep your AI outputs stylistically consistent and on-brand, with guidelines any checklists for specific channels and funnels (e.g. LinkedIn, Instagram, landing pages, email flows).
Add exemplary messaging: big idea, lexicon, one liners, elevator pitches, sales narratives, persuasive benefits, hooks and calls to action - tailored to different audiences or personas.
Include your visual identity: teach your preferred AI tools your brand logo, colour palette, typography, photographic and illustration styles, layout and composition rules, and more.
Factor in your brand content platform: ensure AI-generated content is derived from the core conviction at the heart of your brand and structured around your preferred content framework/s.
Upload product/service information: what it is, what it does, who its for, how its sold, key value proposition for each product and service.
Add company information: provide persuasive facts, figures & stats AI tools can draw on, as well as relevant competitor information and relative strengths and weaknesses.
Localize & culturally adapt: train AI to adapt content for your regional markets, ensuring relevance and cultural sensitivity.
Factor in SEO: identify and bake in search terms and hashtags your audiences use for web and social content.
Humanize your AI outputs: to ensure search engines, social channels and people read them as authentically human.
Moderate and sharpen AI outputs: get expert “humans in the loop” to ensure outputs are on brand, factually correct, authentic and engaging - and use their feedback to further refine AI training.
Create a prompt library: build routine prompts into selected tools to streamline your AI workflows.
Build in compliance: ensure all AI activities and outputs adhere to industry standards for data security, privacy compliance (GDPR, CCPA), regulatory alignment, and ethical best practices.
Drive internal adoption: create a program to ensure AI tools are used - and invite feedback for constant improvement to sustain long-term marketing success.
That’s how you get AI tools to deliver quality results that will make your brand even more valuable to your audiences.
Lets discuss how your B2B, B2C or EB marketing communication could be more valuable with the help of AI.
“SAINT CLAIR’S BUILT THEIR name AROUND AI, twice.”
— ChatGPT o1
ELEVEN AI challenges WE HELP YOU OVERCOME
CHALLENGE ONE
😱 AI is unable to think strategically so it can easily go off-brand, off-message or off target
😊 We input and train your preferred AI tools on your brand strategy and company information and moderate results to ensure they on brand and on strategy.
CHALLENGE TWO
😱 AI lacks emotional depth and authenticity - outputs can feel “AI-written” and fail to resonate with audiences or engage them.
😊 We train AI on your unique brand voice and moderate the outputs to ensure they are authentic, on-brand and interesting.
CHALLENGE THREE
😱 AI is not genuinely creative – it does not come up with truly novel concepts and can feel tired, templated and generic.
😊 We can seed AI with human-generated, lateral concepts for ultra-creative branding and digital campaign assets of any kind.
CHALLENGE FOUR
😱 AI can be inconsistent in reflecting your brand’s unique personality and tone of voice
😊 We put tone of voice, style and messaging guidelines in place that will minimize inconsistency and the effort needed to correct it.
CHALLENGE FIVE
😱 AI lacks niche industry expertise so it can omit vital information or even misinform audiences.
😊 We supplement AI with secondary research and our own experience - particularly in tech, financial services, energy and healthcare to create content that is both accurate and authoritative.
CHALLENGE SIX
😱 AI lacks cultural and ethical sensitivity so it can come across as tone-deaf or even biased.
😊 We build inclusivity and cultural awareness into your AI style-guide and moderate outputs to ensure they are ethical and socially responsible and that your campaigns resonate with diverse audiences
CHALLENGE SEVEN
😱 AI has limited ability to personalize so it can miss subtle customer preferences.
😊 We train your AI on audience values, preferences and other insights and moderate results to ensure your communication resonates.
CHALLENGE EIGHT
😱 AI has no knowledge of emerging trends or new platforms because is based on historical data.
😊 We input new trend or platform information where relevant to your audience/s.
CHALLENGE NINE
😱 AI hallucinates and plagiarizes so it can damage a brand unless its outputs are checked and verified
😊 We assist you in fact-checking and verification with AI fact-checking and content-detection tools.
CHALLENGE TEN
😱 AI generated content can be excluded by search engines which leads to poor SEO performance.
😊 We can use AI tools to “humanize” content in a way that is acceptable to Google and other search engines
CHALLENGE ELEVEN
😱 AI tools for marketing are confusingly abundant and often overlap so it’s easy to waste time, effort, & resources.
😊 We can recommend the best mix of tools for your purposes, in terms of functional scope, output quality, and budget.
HOW WE GET AI WORKING FOR YOUR BRAND
Without your brand’s unique voice and visual identity built in, even the best AI tools for marketing will deliver generic or off-brand results. We can prevent this. By building your brand identity and rules into your custom GPTs, LLM workflows, AI copy & content assistants, chat bots, agentic systems and multimodal AI tools - as well as provide human-in-the-loop services to ensure your communication is always on-brand, on-message and interesting to your audiences.
There are 3 ways to work with us:
1. THE AI & BRAND CO-LAB
BUILD YOUR BRAND Into ALL YOUR AI TOOLS - So YOUR communication OUTPUTS ARE always on-brand, ON MESSAGE & INTERESTING
Who it’s for: Senior marketers at mid-to-large organizations who want to scale brand communication with AI in a strategic and consistent manner - by uniformly baking their brand’s unique voice and visual identity into all AI tools used to create communication outputs.
WHAT WE BUILD WITH YOU
✔ Custom GPTs & assistants - Brand-align GPTs to create communication outputs for specified internal and external channels.
✔ AI copy & content tools - Speed up content generation with tools trained on content templates and frameworks, all while maintaining a consistent brand personality.
✔ Private LLM Workflows (e.g., via GPTs, LangChain, or N8N) - Get AI to complete tasks (e.g., summarize reports, draft posts, generate proposals) in your brand voice - by building brand fidelity into behind-the-scenes AI tools used by teams.
✔ Embeddable Website/CRM Chatbots - Embed your brand personality in your frontline chatbots for a consistent brand experience.
✔ Agentic AI workflows - Build your brand into the scalable campaign production systems you use to plan, write, revise, and QA content.
✔ Multimodal brand systems - Combine tone of voice with brand look & feel in tools like Midjourney, Ideogram, Canva Magic Write or ChatGPT.
✔ Human-in-the-loop layers - Make sure content experts, guardrails, QA and approvals are built in, so you sleep well at night.
Why Co-Lab?
We help senior marketers:
✔ Scale content without sacrificing brand integrity
✔ Empower internal teams and external partners to write on-brand—without hand-holding
✔ Reduce rework and editing time
✔ Avoid tone drift, compliance risk, and “AI blah” content
✔ Turn AI into a force multiplier not a free-for-all
What We Do Together
The Co-Lab is open-ended but outcome-driven. We scope around your brand’s current state, needs, and maturity. Together, we can:
Audit your AI readiness and stack
Translate your brand voice, tone, and values into AI-ready training files
Set up branded GPTs and/or task-specific agents
Build scalable content workflows with prompt libraries, QA systems, and approval gates
Create visual/verbal brand alignment for use of multimodal AI tools
Develop role-based on-boarding for your team and partners
Deliver strategy, setup, training - and ongoing support where needed
💥 You’ll Walk Away With
✔ Trained AI systems that sound and think like your brand
✔ AI-ready training files, prompts, and templates
✔ A roadmap to scale your AI use safely and smartly
✔ A team that feels confident using AI - without compromising the brand
✔ Executive buy-in talking points to align leadership on brand + AI
Investment
Every Co-Lab is bespoke but, typically programs range from:
€9.5k to €50k+, depending on complexity and scale
✔ Modular, project-based or ongoing engagement
✔ Designed around your stack, your goals, and your internal resources
✔ Start with a discovery session - then scope and build from there
Ready to Co-Lab?
If you want to keep your AI outputs on-brand and outstanding, get in touch to see if we’re a good fit.
2. THE AI BRAND ADVANTAGE CalL
GET at least one actionable strategy to save 10+ hours a month or your money back
Who it’s for: Senior marketers in mid-to-large organizations who want to scale marketing communication development workflows efficiently, affordably, and safely - without sacrificing brand quality or compliance.
What we do in the call
✔ Align on goals. Get clear on what success looks like for your brand, team, and tech stack.
✔ Audit your current workflow & AI readiness. Assess your communication production processes, team structure, and content landscape.
✔ Map out AI opportunities. Identify areas where AI can immediately reduce workload, boost quality, and increase ROI to create both quick wins and long-term success.
✔ Build a roadmap. Show you how to create a step-by-step game plan to create measurable success.
✔ Recommend tools that fit. Pinpoint the most relevant AI tool/s for your goals from a curated library of 200+ free and paid options.
✔ Train AI to reflect your brand. Learn how to prepare and structure your own “AI Training File Bank” to ensure your communication is always on-brand.
✔ Master prompt creation for marketing. Get 12 prompt frameworks, 55 proven marketing prompts, links to 100s more, and a prompt cheat cheat sheet for marketing to use across your team.
✔ Cover SEO, compliance & humanization Learn how to make AI content rank, sound human, and meet privacy requirements (like GDPR) - without stress.
✔ Conclude with an “ask anything” session. Gain expert insight into specific questions you might have related to creating high-quality marketing communication with AI.
AFTER THE CALL YOU GET:
An implementation roadmap
AI marketing prompt kit & cheat sheet
LLM training guide + templates
Guide to creating Brand Strategy & Messaging with AI
Compliance & SEO checklists
Executive-ready talking points for internal buy-in
💥 OUTCOMES YOU CAN EXPECT
✔ One or more clear, actionable strategies to save 10+ hours/month
✔ Confidence in using AI tools for marketing safely and effectively
✔ Avoid the most common (and costly) mistakes marketers make with AI
✔ Ready-to-use resources for scaling your team’s output
✔ Internal talking points to help get leadership buy-in
INVESTMENT
€997 → Now €597 (Introductory rate until June 20, 2025)
✔ 2-hour live expert session
✔ Full post-call resource pack
✔ 7-day money-back guarantee If you don’t leave with at least one actionable strategy to save 10+ hours/month with AI, we’ll refund you.
READY TO GET THE AI ADVANTAGE?
If you want to realize the value of AI without wasting time, money, or momentum book your call below.
3. CUSTOM PACKAGES
If you have requirements that differ in scope from what’s mentioned above let’s talk about how we can design a solution around your unique situation.