We do interesting, clearLy

Let’s amplify your marketing communication with human and artificial intelligence

AT SAINT CLAIR’S

We work with marketing teams who want to amplify brand communication by:

  1. Building brand identity into LLMs, AI tools, agents and workflows

  2. Making AI outputs feel human - to readers, viewers and search engines

  3. Curating outputs to ensure they are on-brand, on message and interesting

  4. Training AI content engines, assistants, campaign characters or ambassadors

  5. Preparing your brand for GEO (generative engine optimization) – the SEO of AI 

WHY we’re UNUSUAL

Some people know AI. Some know marketing communication. We know both. And we don’t just hand over a bunch of prompts and slide decks. We deliver trained AI that knows your brand like your marketing team members – and perhaps even a little better than your CEO.

WHO WE ARE

Saint Clair’s was founded by Holly St Clair Gibson and Simon Andrew. A generation apart, we combine fresh perspectives with decades of experience. Besides sharing a deep interest in marketing and AI, we are father and daughter.

Director or strategy, copy and clarity, Simon has spent over 30 years’ creating marketing communication. A much-awarded copywriter and creative director, he has worked on dozens of famous brands for global network agencies, Simon discovered AI for marketing in 2022 when he purchased his first AI subscription, Jasper.ai. It was not his last. Learn more about Simon here.

Director of new business and client happiness, Holly draws on her emotional intelligence, taste, and near uncanny ability to see connections that other people miss – and then forge those connections into great working relationships. Holly collects AI tools for marketing the way some people collect stamps. Learn more about Holly here.

OUR first PRIORITY: Be interesting, clearly

Marketing communication has many roles and formats but the one thing it should always be is interesting – whether created with the help of AI or not. So, we’ve made it our business to understand all the ways a brand can be interesting. Spoiler, creativity is only one of them, and not always the best one at that. Learn more.

WHY WE INCLUDE Humans in the Loop

AI outputs are vastly improved by quality people, which is why, where a project will benefit from it, we include brand strategists, pro- or no-coders, creative directors, specialist copywriters, designers, art directors, change managers and project managers – who share our interest and passion for AI.

How we found our feet

We started out as a messaging studio in 2022. At about the same time we noticed AI flowing into every corner of marketing communication – sometimes helpfully or, all too often, horribly. We decided to fix that.

Why we’re called Saint Clair’s

Our original commitment was to clear communication. We’re religious about it. Which is why Saint Clair’s was, cough, clearly the right choice. Coincidentally, AI appears in “SAINT CLAIR’S.” Twice. We took it as a sign. Not only that, but one of our founders shares the name … read fully story.

WHERE WE OPERATE

Anywhere we can reach by Internet. Or wherever you happen to be. Holly is based in the UK and Simon works out of Germany and South Africa. In addition, we collaborate with highly skilled AI-friendly humans-in-the-loop in Germany, the Netherlands, and the UK.

LET’S EXPLORE new FRONTIERS TOGETHER

AI offers marketers so much more than productivity gains. It can, for example, be many different types of marketing assistant, a campaign character, a brand ambassador – if you do your GEO right – or a specialist brand consultant. The only limit is imagination. Get in touch if you’d like to explore fresh territory with us.