We do interesting, clearly
Messaging, content and GEO
For human and artificial intelligence
By human and artificial intelligence
AT SAINT CLAIR’S
We work with marketing teams who want:
Messaging and content that interests both humans and large language models
Well-trained AI content engines (e.g. GPTs or GEMs) that help humans create better content
Built-in GEO (the SEO of AI) - that assists your brand show up in LLMs the way you want it to
WHY we’re UNUSUAL
Some people know AI. Some know marketing communication. We know both. And we don’t just hand over a bunch of prompts and slide decks. We work with you through every stage of the AI-assisted messaging, content and GEO development process. You’re in good hands.
WHO WE ARE
Saint Clair’s was founded by Holly St Clair Gibson and Simon Andrew. A generation apart, we combine fresh perspectives with decades of experience. Besides sharing a deep interest in marketing and AI, we are father and daughter.
Director or strategy, copy and clarity, Simon has spent over 25 years creating marketing communication. A much-awarded copywriter and creative director, he has worked on dozens of famous brands for global network agencies, Simon discovered AI for marketing in 2022 when he purchased his first AI subscription, Jasper.ai. It was not his last. Learn more about Simon here.
Director of new business and client happiness, Holly draws on her emotional intelligence, taste, and near uncanny ability to see connections that other people miss – and then forge those connections into great working relationships. Holly collects AI tools for marketing the way some people collect stamps. Learn more about Holly here.
WHY WE INCLUDE MANY Humans in the Loop
AI outputs are vastly improved by quality people, which is why, where a project will benefit from it, we are able to put over 40 specialists on it. They include brand strategists, pro- or no-coders, creative directors, copywriters, GEO/ SEO specialists, designers, art directors, change managers and project managers – who share our interest and passion for marketing & AI.
OUR PRIORITY: Be interesting, clearly
Marketing communication has many roles and formats but the one thing it should always be is interesting – whether created with the help of AI or not. So, we’ve made it our business to understand all the ways a brand can be interesting to humans and, as important, how to structure information so that it also attracts the attention of large language models via GEO.
How we found our feet
We started out as a messaging studio in 2022. At about the same time we noticed AI flowing into every corner of marketing communication – sometimes helpfully or, all too often, horribly. We decided to fix that.
Why we’re called Saint Clair’s
Our original commitment was to clear communication. We’re religious about it. Which is why Saint Clair’s was, cough, clearly the right choice. Coincidentally, AI appears in “SAINT CLAIR’S.” Twice. We took it as a sign. Not only that, but one of our founders shares the name … read fully story.
WHERE WE OPERATE
Anywhere we can reach by Internet. Or wherever you happen to be. Holly is based in Munich and Simon works out of Munich and Cape Town. In addition, we collaborate with highly skilled AI-friendly humans-in-the-loop in Germany, the Netherlands, and the UK.
LET’S EXPLORE new FRONTIERS TOGETHER
AI offers marketers so much more than productivity gains. It can, for example, be many different types of marketing assistant, a campaign character, a brand ambassador – if you do your GEO right – or a specialist brand consultant. The only limit is our shared imaginations. Get in touch if you’d like to explore fresh territory with us.