Achieve brand visibility in AI search

Traditional SEO is no longer enough. The new gateway to the consumer purchasing journey is inside large language models (LLMs). Generative Engine Optimization (GEO / AIO) ensures your brand shows up in LLMs such as ChatGPT, Gemini, Perplexity, Google AI overviews, Copilot, Grok, Meta AI and DeepSeek.

Let's talk GEO

Why GEO matters to marketers

GEO is the process of optimizing brand visibility within AI-generated answers, and LLMs are becoming the primary gateway for online customers. Increasingly, people use LLMs to discover, research, and compare products and services. And to find the best place to buy them. Which means the right time to start curating your brand’s presence inside LLMs is now, or any other time before your competitors do.

Venn diagram of the sweet spot for GEO content: GEO (aka AIO) content should speak to both people and LLMs in their preferred languages

HOW TO IMPROVE BRAND visibility with GEO

It’s a tale of two audiences. Our expert GEO content creators deliver structured, data-rich content and messaging designed to interest both humans and large language models - in multiple languages, including German, UK English, US English, French, Spanish, Italian, Dutch, Danish, Swedish, Norwegian and Polish.

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THE GEO procesS

A well-defined, consistently applied process is essential for GEO that delivers. Your AI Visibility Audit and AI Visibility Strategy set the stage for successful GEO content creation as well as monitoring and optimizing your content performance.

The ideal process for GEO content development begins with an AI Visibility Audit and AI Visibility Strategy which inform the development of GEO content. The final phase involves monitoring and feeding back for optimization of content

Stages of the GEO content production process

  1. AI Visibility Audit: We start by establishing where and how you appear (or don’t) across the AI engines your audiences use. We also identify competitor coverage and priority questions to target. We also offer a free GEO mini-audit to give you an immediate snapshot.

  2. AI Visibility Strategy: We confirm target LLMs, entities and answer clusters, as well as map internal linking and supporting sources. You get: an entity map, answer cluster plan, and editorial calendar.

  3. GEO Content: We produce people‑first, on-brand, web pages, articles, listicles, FAQ, inclusive of JSON‑LD schemas and metadata to enhance machine readability - with or without support of AI content engines - based on content strategy and GEO + SEO content frameworks provided by you or created by us.

  4. Monitor & Optimize: Track AI visibility, citations, competitor activity, AI content gaps, keywords, AI topic clusters, popular search queries, traffic sources, and more.

Typical timelines: Get an AI visibility audit in 10 days, first content live by week 3, measurable LLM inclusions in 3 to 6 weeks depending on LLM crawl and index behaviour.

Why we’re the GEO + SEO team for you.

When it comes to GEO + SEO, most teams lean towards either content or technicals. We do both. So you get content that interests humans and works for AI engines – for citations, inclusion in AI answers, and multilingual reach. Think of us as a two-lens camera: one eye on the humans, one eye on the machines.

Simon Andrew, top generative engine content expert based in Germany

Here for the humans

Simon Andrew leads brand strategy, copy and clarity. He’s been creating communication that people actually want to engage with for over 25 years. Simon uses messaging, storytelling, psychology and data to inform, inspire, entertain and convert. In addition, he’s spent the last 3 years getting to know AI tools for marketing.

SEO + GEO expert Alex Macura

Here for the MACHINES

Alex Macura leads all strategic and technical aspects of GEO + SEO. He and his team of over 30 highly skilled individuals are your digital assembly. They have decades of experience in digital marketing and can reliably apply GEO + SEO in multiple European languages, and a few middle-eastern ones too.

Book your FREE GEO mini-audit

Get a snapshot of where your brand is right now in terms of GEO visibility relative to competitors.

Get your GEO mini-audit
"5" principles of generative engine optimization, also known AS LLMO, AIO and AEO

  1. Create high-quality, original content that puts people first: AI models reward depth, clarity, and uniqueness.

  2. Structure information to be LLM-friendly: with clear headings, data chunked into logical segments, FAQ, and lists (like this one).

  3. Build authority: Aim to be a recognized voice in your niche by displaying expertise, authority and proof of trust (customer reviews).

  4. Include explicit facts and data: Large language models value content rich in facts, figures, and statistics.

  5. Ensure machine-readability: Prefer structured data in line with Schema.org markup, FAQs, well-annotated datasets and use of JSON-LD files.

THE 5 principles of effective GEO content

PICK THE GEO SERVICES YOU WANT

You might already have most of the GEO + SEO services you need in-house - and only need limited support with strategy or content or monitoring. Or with implementing SEO + GEO content in multiple languages. Or even with helping you get an AI GEO + SEO solution off the ground. Just let us know what you need.

DO your OWN GEO WITH AI

We’ve looked at many AI GEO + SEO + Content solutions. In our view the most comprehensive option with best value/user experience is Writesonic (we are not affiliated).

We’d be happy to help you with the bits you don’t have the time or resources for in-house.

Looking for flexible GEO + SEO options?

Let's talk GEO

Frequently asked questions

  • According to Google, they do not downgrade content that is genuinely helpful and original, even if it’s created with AI. But if you see AI as an inexpensive, easy way to game search engine rankings, then it’s best avoided because Google’s SpamBrain will likely detect and penalize it. Our view is that humans should always be involved in the process and that, wherever AI is used, the final output should appear human-created, to people and search engines alike.

  • According to WriteSonic, research that analyzed 487 search results shows that human-generated content dominates 83% of top rankings. So, if you do use AI to help create content, do what you can to make it look 100% human-generated. That is, remove AI tells like M–dashes, extra spaces and capitalised headlines and, better yet, use a quality AI content humanizer.

  • Yes, they are different but complementary search optimization strategies.

    SEO, or Search Engine Optimization is the practise of optimizing web pages so that they can be found and ranked by search engines such as Google or Bing.

    GEO, or generative Engine Optimisation focuses on creating visibility within AI generated answers inside Large Language Models (LLMs) such as ChatGPT, Perplexity, Gemini or DeepSeek. SEO favours keywords, meta descriptions, and link strategies.

    GEO requires structured content optimised to be both human and machine readable, FAQs built around long-tail keywords, listicles, chunked copy and concise summaries.

    Note that GEO is not a replacement for traditional SEO but rather an enhancement. You still need a strong SEO foundation in place because AI models use it for quality signals and more. Integrating your GEO and SEO strategies is mutually beneficial for both AI and traditional search environments.

  • When it comes to AI search and citations, it’s an acronym tornado right now. Sometimes acronyms are synonyms ; ), sometimes not, and sometimes people use them interchangeably, even though they are not. The similarities and differences can be broken down as follows:

    GEO (generative engine optimization) , AEO (answer engine optimization) and AI SEO are interchangeable and refer to the practice of getting a brand included and cited in AI generated answers across ANY AI ANSWER SURFACE – such as Google AI overview,  ChatGPT, Perplexity, Copilot and the like. These Acronyms can be considered the umbrella terms of AI search. If you had to pick one term GEO is the way to go as it is the most widely used.

    LLMO ( large language model optimization) and LLM SEO refer to model-centric tactics aimed at A SPECIFIC LLM chat assistant (CHAT GPT, or Gemini Chat) and tuning actual recommendation behaviour inside a particular model.

    SGO / SGE both refer to optimization specifically for Google’s AI overviews.

  • Ideally you want functional quality at the best possible price. One way to do this is to offshore GEO strategy and content services to a country that has high-quality GEO writers at a great price. In our view, that country is South Africa when it comes to English driven GEO solutions.

    The affordable way to go is to originate in English and then get European-language natives to translate into German, French, Italian, Dutch, Swedish, Norwegian or other according to your preference.

    We can arrange any of the above options for you.

  • Yes. Because LLMs value accuracy and they give more weight to recent sources when generating answers especially for fast moving topics related to, for example, your pricing availability, news, changing regulations, or customer reviews. The fresher your content the more likely it is to be cited.

    Content freshness also impacts consumer trust. Customers want up to date info and, no surprise, old content may push them to look elsewhere for something that feels more current.

    Which is why we recommend showing “last updated” on key pages and refreshing quarterly.

  • Look no further that Saint Clair’s, conveniently located in Altstadt Lehel in Munich.

    We also work with marketers as far afield as Hamburg, Köln, Düsseldorf, Frankfurt am Main and Berlin.

    Saint Clair’s combines brand strategy, messaging, and AI Visibility Strategy to create GEO content that appeals to human and artificial intelligence alike.

  • LLMs consistently perform better in English when it comes to accuracy, nuance and context.

    This is because almost half (46%) of all Web content used to train models is in English, 95% of indexed scientific work is in English, English syntax dominates coding, and LLMs are largely trained on English data. Which is why people who can speak English prefer to use it for LLM queries.

    While there is a push toward multilingual training it will likely be some time before the LLM bias toward English is reduced.

  • Yes, preferably one who is also SEO literate – because GEO and SEO work hand-in-hand. Ideally, the copywriter should take a people-first approach that, in addition to correctly structuring copy for GEO, makes use of consumer-centric storytelling, emotion and performance marketing techniques.

  • Adopt a people-first approach when writing for AI search. Write in a natural conversational tone. Tell stories. Use semantic and long-tail keywords. Use ChatGPT, other LLM or specialist AI tool like Surfer of WriteSonic to help identify keywords. Chunk, structure and format content to be clear and easily understandable by AI crawlers. Front load important keywords at the beginning of content. And, not least, include keywords in alt text on images and infographics.

  • Get mentions and links in PR. Publish original research. Be present in the data sources LLMs scrape for content, for example: Reddit, Wikipedia, or LinkedIn. Get cited in same context as other credible sources in your field. Quote and cite credible experts. Publish in depth and frequently on topics relevant to your niche.

  • GEO content marketing involves creating and structuring  content in a way that makes it easy for large language models to cite and summarise, and to recommend your brand.

    Rather than compete for rankings and clicks as with traditional SEO, GEO focuses on getting your brand included in answers. The goal is to publish entity-clear, fact-rich and schema-tagged content. This might include Comparisons, FAQs, reviews, specs and thought leadership pieces.

    But that’s only half the story. Perhaps even more important is the fact that the content should be created in a way that also appeals to human beings. It should attract and engage their interest in a way that will progress them through your marketing funnel.

  • Your ideal GEO content partner should be able to

    1.     Create content for that interests and engages humans

    2.     Optimise your content for GEO and SEO so it can be easily understood, ranked and cited by machines

    3.     Do the above at a price / effectiveness level that delivers unbeatable value

    We do all three.

    Contact us to set up a free mini-audit and see if there’s a good fit between what we offer and what your organisation needs. Get in touch.

Let’s get GEOING

Want to make a success of your GEO?

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