Bland off. Brand on.

Many brands create AI-generated communication. Few are proud of it. We help over-worked marketing teams reclaim their authentic brand voice in the age of automation. By building their unique DNA into AI tools supported by human-in-the-loop creative experts – to ensure delivery of remarkable outputs which interest people, every time.

Learn how we do it with the following unique combination of services:

AI should help, not hurt your brand.

Racing to integrate AI tools and agents can create an avalanche of generic content and other communication that’s not just tone-deaf, but off-brand, off-message, and off-putting.

Suddenly, instead of saving time, your team is spending hours rewriting bland drafts that sound like everyone else. Next stop: burnout.

Common problems marketing teams encounter include:

–  Off-brand tone

–  Generic messaging

– Embarrassing visual outputs

– Time-starved teams drowning in reworks

– Time-wasting compliance issues you could do without

Sound familiar?

Train AI once. STAY on-brand ALWAYS.

What if you could fine-tune every AI tool to produce content and other communication outputs that look and sound exactly like your brand all the time? No more Franken-copy. No more cringe.

Key benefits:

✔ Works across AI tools: ChatGPT, Claude, Gemini, LLaMa, and more

✔ Built around your brand’s DNA: voice, values, and visual identity

✔ Backed by human-in-the-loop creative and strategy curation

✔ Adjust your voice by audience, region, or use case

✔ Ensure brand-safety and compliance

We don’t sell AI tools.
We sell brand alignment in the age of AI.

Our universal fine-tuning methodology aligns most major AI tool or agents with your brand’s unique voice, look, and feel - consistently, creatively, and compellingly.

WE BUILD FROM THE BRAND UP.

  1. Train: We craft modular, brand-specific training files that work across LLMs and AI tools.

  2. Fine-tune: We align brand strategy, voice, style, look and messaging priorities with AI outputs.

  3. Deploy: Implement across your marketing stack - from GPTs to Slack bots.

  4. Improve: Ongoing human oversight and refinement ensures AI learns and grows with you.

Why it works.

Because it’s not just AI. It’s backed by deep human experience and oversight.

Our team includes globally awarded creatives and strategists who’ve worked on some of the world’s most distinctive brands. Now we help yours show up flawlessly in AI.

Who it’s for.

  • CMOs & brand guardians looking to scale safely

  • Creative teams tired of wrangling Franken-content

  • Agencies & studios looking to deliver handcrafted AI outputs

What you get.

  • Universal fine-tuning methodology

  • Custom training files for AI adaptability

  • Strategic and creative oversight & curation

  • Brand-safety and compliance built in

  • Continuous review and improvement

Above all, you get on-brand, on-message COMMUNICATION that interests people.

Choose services to fit your brand. And bandwidth

  • Fine-tune AI to be consistently on-brand

    Train your AI to sound like you, not like everyone else. We calibrate your AI tools & agents (or teach you how) to generate brand-right communication across every platform.

  • Get expert human creatives in the loop

    Inject big ideas into your AI pipeline. Use award-winning creative directors and copywriters with experience on famous global brands to guide generation and refine your AI outputs.

  • Train AI to follow your visual identity

    Align AI images and video with your brand identity. Get seasoned art directors and designers to polish, adapt, and train your systems to produce on-brand creative – every time.

  • Build on a strong strategic foundation

    We put the necessary brand and messaging frameworks in place you need to keep your brand values, personality, tone-of-voice, style and visual identity consistently accurate.

Let’s make AI your BRAND’s GREATEST ALLY.