Bland off. Brand on.

Many brands create AI-generated communication. Few audiences like it. And search engines aren’t impressed either. We help brands stay visible in the age of automation. By ensuring their communication outputs are interesting to people and large language models.

Explore how we do it below, or jump directly to the main course:

AI should help, not hurt your brand.

Racing to integrate AI tools and agents can create an avalanche of generic content and other communication that’s not just tone-deaf, but off-brand, and off-putting.

Common problems marketing teams encounter include:

  1. Pushing audiences away with generic AI content

  2. Drowning in reworks of sub-standard AI communication

  3. Being invisible on LLMs like ChatGPT and Gemini, which are fast becoming the preferred method of consumer search.

Sound familiar?

Train AI once. STAY on-brand ALWAYS.

What if you could fine-tune every AI tool to produce content and other communication outputs that look and sound exactly like your brand - and be interesting to your audiences and large-language models.

Key benefits:

✔ Works across AI tools: ChatGPT, Claude, Gemini, LLaMa, and more

✔ Built around your brand’s DNA: voice, values, and visual identity

✔ Backed by human-in-the-loop creative and strategy curation

✔ Promotes brand-visibility on the LLMs your audiences use

✔ Ensures brand-safety and compliance

We don’t sell AI tools.
We sell brand alignment in the age of AI.

Our universal fine-tuning methodology aligns AI tools, assistants and agents with your brand’s unique voice, look, and feel - consistently, creatively, and compellingly.

WE BUILD FROM THE BRAND UP.

  1. Train: We craft modular, brand-specific training files that work across LLMs and AI tools.

  2. Fine-tune: We align brand strategy, voice, style, look and messaging priorities with AI outputs.

  3. Deploy: Implement across your marketing stack - from GPTs or GEMs to chat bots.

  4. Improve: Ongoing human oversight and refinement ensures AI learns and grows with you.

Why it works.

Because it’s not just AI. It’s backed by deep human experience and oversight.

Our team includes globally awarded creatives and strategists who’ve worked on some of the world’s most distinctive brands.

Who it’s for.

  • CMOs & brand guardians looking to scale communication safely and effectively.

  • Brands needing to magnify their presence on large language models.

  • Creative teams tired of wrangling AI Franken-content.

What you get.

  • Universal fine-tuning methodology

  • Custom training files adaptable to most LLMs

  • Strategic and creative oversight & curation

  • Brand-safety and compliance built in

  • Continuous review and improvement

Above all, you get on-brand, on-message COMMUNICATION that interests people and LLMs

Human-guided AI services to fit your brand. And bandwidth.

  • Fine-tune AI to be consistently on-brand

    Train your AI tools to sound and look like you, not like everyone else. We calibrate AI tools & agents (or teach you how) to generate brand-right communication across every platform.

  • Get expert human creatives in the loop

    Inject big ideas into your AI pipeline. Use award-winning creative directors, copywriters, SEO experts and art directors with experience on famous global brands to guide generation and refine your AI outputs.

  • Generate LLM-friendly content

    Structure your content to be easily found, trusted and cited by large language models - the LLMs people increasingly use for searches related to the products and services you provide.

  • Build on a strong strategic foundation

    We put the necessary brand and messaging frameworks in place you need to keep your brand values, personality, tone-of-voice, style and visual identity consistently accurate.

5 WAYS TO make AI your BRAND’s GREATEST ALLY.

  1. Build your unique brand identity into LLMs, AI tools, agents and workflows

  2. Ensure your AI outputs feel human - to readers, viewers and search engines

  3. Curate your outputs to ensure they are on-brand, on message and interesting

  4. Create content engines, assistants, campaign characters and ambassadors.

  5. Prepare your brand for GEO (generative engine optimization) – the SEO of AI

Learn how we do the above with you – or how to do it yourselves.