Want to cover all the bases needed to create AI visibility for your brand in large language models such as ChatGPT, Gemini, and Perplexity?

This comprehensive AI-visibility checklist covers everything from start to finish, inclusive of: visibility strategy , pre-production, writing, publishing, and optimization.

It turns out large language models consume written content in a very similar way to humans, with one notable difference.

Which explains why ChatGPT pays vastly disproportionate attention to the top 30% of your content, as well as, to the end of it.

If your business is properly prepared, you have the opportunity to create unlimited number of low‑cost employees who are incredibly intelligent and incredibly capable.

But it is a big if…

It’s already possible to complete the entire shopping journey “from chat-to-checkout” without being punted to a retailer website. LLMs are on their way to becoming THE online marketplace…

You want people to feel and connect with your brand. You also want large language models to find it, understand it and cite it. Here are five essentials that will help you address both audiences …

Off-page GEO content matters a lot, is the short answer.

Here’s why…

If your brand doesn't appear in relevant AI queries, you're invisible at the exact moment buying decisions are made.

There is A LOT you can do to help your brand show up in the right place at the right time.

If search impacts your revenue, Generative Engine Optimization (GEO) should be top of your to-do list. Because, as an early mover, you will win inclusion in AI answers while your competitors are still arguing about keywords.

If you or your your team has been obsessing over SEO rankings like it’s still 2019, we’ve got news for you, Mastering AI search or GEO is where the action is moving.

IMHO, this takes the invasiveness of martech up a notch. But decide for yourself

For years, hyper-personalisation was the stuff of keynote slide decks and marketer’s sci-fi dreams.

Now it’s all too possible.

Full disclosure, everything in this post – except this sentence – was written by AI because the whole post demonstrates it’s own subject matter perfectly.

Our first commitment has always been to clarity in communication. And we’re absolutely religious about it, which is why Saint Clair, the patron saint of clarity (well, now she is) seemed appropriate.

But clarity alone is like soup without salt, so …

AI is no longer an experiment in most marketing departments.

It’s in the tools, in the workflows, in the budget - and increasingly, in the briefs.

And yet…

Who doesn’t love a good love story?

This one begins in the rowdy, overcrowded marketplace known as the “attention economy.”

LLMs might not be able to turn your most annoying colleague or ex into a toad just yet, but, make no mistake, they are no strangers to sorcery.

Yes, creativity can be brilliant. Yes, it can be powerful.

But no, it’s not sacred. And it’s definitely not the only way to win hearts, minds, or market share.

It’s a question that’s been doing the rounds on Reddit. Despite the not-so-subtle dig at the AI industry it may point to something deeper - if you’ll pardon the phrasing.

Make no beans about it, soon, every successful business - startup or global mega-corp - will project its brand via AI on just about every channel.