Can AI perform magic FOR MARKETERS? Sure, if you teach IT the right SPELLS.
LLMs might not be able to turn your most annoying colleague or ex into a toad just yet but, make no mistake, they are no strangers to sorcery.
Stay with me.
The clue is in the second word of “Large Language Model.”
Because all language involves spelling.
And spelling, as any seven-year-old wizard knows, is magic. It’s called spell-ing after all.
String the right words together, in the right order, and – poof –
→ a thought appears in someone else’s mind
→ a picture
→ a feeling
→ a belief
→ even an impulse to act
Words don’t just inform.
They transform.
So when we say we’re “spelling something out,” what we’re really doing is casting it into being:
Fog becomes form.
Uncertainty becomes understanding.
Interest becomes action.
Which brings us back to LLMs.
You gotta rub the lamp the right way
The right prompt can summon high-performing landing pages, social copy, product descriptions, scripts, email sequences - you name it.
But not all spells are created equal.
And neither are AI outputs.
The power of your LLM’s wizardry depends entirely on how well it’s trained and who it collaborates with.
If you want content that’s fast, scalable, and high-quality, you’ll need more than a clever prompt.
You need the full spell book.
Whether an LLM enchants or embarrasses you depends on how well you train it.
Here’s what to bake into your AI spell book (aka: training files and system prompts) to make sure it performs to the highest :
🧛 Audience insights – what they struggle with, what they long for, and how you help
🔥 Brand core – your conviction, values, purpose, personality
🦇 Voice & style – how your brand actually talks, not just how you describe it in a deck
🔮 Exemplars – sharp, on-brand samples of messaging and visuals
📜 Compliance rules – the legal and ethical guardrails that keep you out of trouble
Then generate content around topics your audience actually cares about. (Pro tip: ChatGPT deep can help you research those.)
And don’t forget the final flick of the wand.
Even the best magic still needs a human hand
The best content doesn’t just come from a model – it comes from collaboration.
That’s where your “humans in the loop” come in: The expert marketers, strategists, and creatives who shape, sharpen, and sense-check your AI outputs.
They make sure the message is:
✔ On-brand
✔ Factually accurate
✔ Emotionally resonant
✔ Stylistically consistent
✔ And – above all - human
And when they feed their feedback back into the system, your AI gets better over time. Smarter. Sharper. More spellbinding.
And just like that…
Abracadabra!
You’ve graduated from Hogwarts.
Now get out there and cast something good.
_____
This post was created by a properly trained AI with just a little help from a human.